Crisis Assistance Ministry Advances Agency Strategy with Two New Senior Leaders

Published Monday, April 9, 2018

April 9, 2018 | CHARLOTTE, NC – Crisis Assistance Ministry announces the addition of two new leaders responsible for advancing the agency’s strategy to help families move from crisis to stability through economic empowerment and civic engagement.

Responsible for meeting the agency’s mission to provide assistance to people in financial crisis, while helping them create new economic opportunities, Tchernavia Montgomery becomes chief program officer. Montgomery is a licensed clinical social worker with 14 years of experience in human services and behavioral health. Most recently a senior leader at Atrium Health, she is an adjunct faculty member with the UNC Charlotte School of Social Work and holds both a Bachelor and Master of Social Work from that institution, where she also chairs the Community Advisory Board. She was recently appointed to the board of directors of Cardinal Innovations Healthcare.

“I am excited about bringing a unique perspective on the challenges facing low income families today,” said Montgomery, “I am particularly passionate about expanding opportunity available to families caught in the gap created by low wages and high rent.”

Montgomery will lead the team which assesses those in need of emergency financial assistance to prevent an eviction or utility disconnection and provides clothing, household goods, furniture, and appliances to more than 21,000 Mecklenburg County families per year.

As chief marketing officer, Liana Humphrey will lead the communications and civic engagement function using various tools to educate the community about the impact of poverty and inspire them to action. Most recently a senior vice president with Bank of America, her career spans both nonprofit and corporate sectors, including 11 years at local, regional and national nonprofits focused on financial self-sufficiency and economic mobility. Humphrey earned her bachelor’s degree from the University of Hull, England and a Master of Business Administration from Duke University. She currently co-chairs the Women’s Impact Fund Arts and Culture Grants Team.

“Crisis Assistance Ministry's role and response to our economic mobility challenge is multi-faceted.” said Humphrey. “My background in serving people in poverty combined with my experience working with local corporate and civic leaders creates an opportunity to elevate the conversation about how everyone can be involved in helping low income people build assets and increase their financial security.”

“This community has trusted Crisis Assistance Ministry to address life’s most basic needs since 1975,” said Carol Hardison, chief executive officer. “Tchernavia and Liana bring the expertise and passion to advance our hope that fewer people will need to turn to this ministry in financial crisis in the future. By pairing broader community understanding of the needs of impoverished families with best practices to support economic mobility, this team will further examine and address the challenges facing our community as outlined in the 2017 Leading On Opportunity Report.”

About Crisis Assistance Ministry
Crisis Assistance Ministry is Mecklenburg County’s Lead Agency offering emergency assistance to impoverished families. Specifically, Crisis Assistance Ministry helps families facing financial crisis by: providing for basic needs with rent and utility assistance, clothing, household goods, furniture, bedding, and appliances; fostering financial stability through partnerships, counseling, and support to give families the tools they need to move toward stability; and educating the community about the realities of poverty in Mecklenburg County. Visit,, or follow @CrisisAssistMin on Twitter and Instagram to learn more about preventing homelessness and preserving dignity.