For the Media

About Crisis Assistance Ministry

Crisis Assistance Ministry offers expertise in the areas of poverty, eviction prevention, financial security, family and child stability, and economic mobility, as well as the real stories of neighbors struggling to get by earning low wages while battling complex, systemic barriers to financial stability.

Media Contact:

Preventing homelessness. Preserving dignity.

Use of Logo and Naming Standards

Crisis Assistance Ministry prefers use of the full agency name on all references.  Alternative second references can include “the agency,” “the organization,” and similar terms.

Request Permission

Please request use of logo directly from our Communications Manager.

Logo & Branding Style Guide

Click on the links below to download the preferred logo files and style guide:


Branding & Style Guide
Quick Style Guide (PDF)


Hi Res EPS | Web Res PNG

Reflections on Black History Month 2024: Artists, Trailblazers, and the Racial Wealth Divide

Black History Month serves as a reminder of the resilience, strength, and contributions of Black Americans throughout history. It’s also an opportunity to confront the challenges and injustices that persist, including the racial wealth gap. We at Crisis Assistance Ministry know that through collective will and action, our community can honor the legacy of Black history while working toward a future where everyone has the opportunity to thrive and prosper, regardless of race or background.

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Why VITA Is So Vital to Our Community

The Volunteer Income Tax Assistance (VITA) program is an often overlooked but invaluable resource for families across the country, including many of the people served at Crisis Assistance Ministry. Aimed at promoting financial wellness and administered by the Internal Revenue Service (IRS), VITA relies on trained volunteers to provide free tax preparation services to eligible taxpayers. The FREE tax return service is available through two Mecklenburg County agencies this year.

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MLK Day 2024: Upholding the Dream

MLK Day invites us to consider how we can contribute to creating communities founded on love, compassion, and understanding. For nearly 50 years, we at Crisis Assistance Ministry have been working on the front line to do just that by providing help, hope, and understanding to people struggling with limited financial resources.

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Stacey’s Journey of Strength

You can usually find Stacey in the warehouse working with volunteers to keep the Free Store stocked for families who shop free of charge each day. But what is her personal connection to our mission? What keeps her motivated as a part of the Crisis Assistance Ministry team?

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How You Can Make a Difference This Giving Tuesday

At Crisis Assistance Ministry, we embrace this day with open arms and invite you to join us as we celebrate 10 years of #GivingTuesdayCLT, a local, community-wide celebration led by Share Charlotte that involves hundreds of local nonprofits and thousands of caring Charlotte-Mecklenburg residents like you.

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Thanksgiving and the Spirit of Community

Beyond the sumptuous feasts and festive parades, Thanksgiving embodies the power of community and the spirit of giving. Here at Crisis Assistance Ministry, we see that power every day as you reach into our lobby and offer help, hope, and understanding to neighbors who are struggling to make ends meet.

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One Easy Thing You Can Do To Help Families In Need This Holiday Season

It’s hard enough to make ends meet at any time of the year. But during the holiday season? Not only is it harder, but it’s also disheartening.

When you have mouths to feed, bills to pay, and little ones to clothe and keep warm, trying to manage it all during the busiest time of year seems impossible.

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Can We Really Abolish Poverty?

For Pulitzer Prize-winning author and sociologist Matthew Desmond, the answer is YES!
During his recent visit to Charlotte-Mecklenburg, Desmond brought both data and passion to the discussion of why America is one of the richest nations on earth, yet has “more poverty than any other advanced democracy.”

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Steve’s Coats for Kids Keeps Neighbors Warm

It’s October and some mornings bus stop temperatures have already been in the 40s. For many parents, that means discovering that last year’s coat no longer fits their 2nd grader. You can join neighbors from across the region who will help kids stay warm through Steve’s Coats for Kids.

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Will Medicaid Expansion Help Mecklenburg?

This long-awaited move by North Carolina will provide welcome relief to many low-wage earners who often are not offered health insurance through their employers. Considering the struggles of working families here in Mecklenburg County, there are certainly thousands who will benefit from Medicaid expansion in our own community. Based on evidence from other states, it’s likely all of us will reap the benefits of improved community health, lower eviction rates, and a stronger safety net for our neighbors.

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Hear Pulitzer Prize-winning Matthew Desmond

We are proud to partner with Davidson College to co-host Pulitzer Prize-winning author Matthew Desmond on their campus. Desmond’s thought-provoking message will help us understand the systemic issues contributing to poverty and inspire us to be part of the solution here in our own community. 

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